The studio’s roots

To give you the full picture of why I started Diane Flore Studio I would like to introduce myself and tell you the story of the studio’s roots.

I’m Roxane, the designer & art director behind Diane Flore Studio. My love of all things creatives and nature began early in life. I am born into a family of creative minds and grew up in a village in the middle of a lush forest in the north of France, so from a young age, I naturally developed my creativity and nurtured a passion for nature — enjoying and respecting it.

I moved to Paris to study Communication with no clear path in mind, and it’s during that period that I was introduced to Graphic Design. I instantly knew it was what I wanted to focus on and creativity and design were the things I truly enjoyed doing and lights me up!

I followed my instinct and took my first life-changing decision: to restart and study Design & Art Direction. 

I gave it all my heart, worked hard, and after 5 busy years learning, drawing, designing, and enjoying my life in the City of Lights, I got my Master’s degree — Yeah!

After graduating, in 2016, I moved to London — a city I felt in love with — and started to work in a Design & Art Direction studio working with luxury clients in the fashion, jewellery and art industry.

Few years later, I took my second meaningful decision: to leave my designer’s job and take a creative reset to find my new path.

As soon as I was free, the big turmoil — aka Covid — happened!

This unprecedented challenging time gave me way more time than initially planned. I took this opportunity to think, reflect deeper and get some clarity about who I am and want to be and what really matters to me.

This is when I reached my third pivoting point: to carve my own path following my values and vision.

And so it was in 2020 that my studio dream began, awaken by this deep desire to do things my way and the strong belief that I can play my part and participate in making the world a better place — Diane Flore Studio was born.

With thoughtful and refined design, we guide conscious businesses that share the same vision and want to make positive changes for the planet their own way.

So if this sounds like you, we’d love to connect.
I hope we can weave our journeys together!

Thank you for being here with me at the beginning of my studio journey. I hope you’ve enjoyed reading my story and I would be delighted to hear about yours!

I would love you to join the Diane Flore community to follow the studio’s journey and be the first to hear about our studio updates, creative musing and latest thoughtful brand journeys with conscious businesses!

It’s also filled with conscious business tips and sustainability advices. So, go sign up to the newsletter below. I promise it’s only free helpful information for growing business owner, just like you!

Roxane